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 Principles of Marketing 2022 

Mrs. Count Office Hours: ​

  • Commander Days:​

    • Period 2, Lunch, Periods 5 & 6​

  • Green Days:
    • Advisory, Lunch, Period 5​
Marketing Team.jfif

May 26, 2022 - Thursday - Last Day

It has been my absolute pleasure being your teacher for the past two years.  I'd love to hear from you about how next year goes and your plans as you graduate!  My personal email is:  lcount123@gmail.com 

 

May 23, 2022 - Last day to turn in work for Juniors is TODAY at 11am!!!

Objectives

This activity gives students an opportunity to give advice to students who will join the HSB™ program next fall.

Agenda

1 PlayDoh presentation

Five tips/best practices for giving presentations

Knowledge Matters - Advice about how to be successful in the program, things to do and not do, and so on.

May 19, 2022 - Last day to turn in work for Juniors is May 23rd at 11am!!!

Objectives

This activity gives students the opportunity to further develop their written communications skills while at the same time recognizing individuals who have assisted them during their high school years.

Do Now

EVERYONE please take this survey for the DPS CE Department (if you were didn't take it on Monday or Wednesday)

Agenda

2 PlayDoh Presentations

Brand Strategy Video

Johnson & Johnson Brand Management Video

Developing an Attitude of Gratitude

May 18, 2022 - Wednesday - Commander Day - May 23rd at 11am!!!

Do Now

EVERYONE please take this survey for the DPS CE Department (if you were not here and/or didn't take it on Monday)

Agenda

​Cross the River

May 16, 2022 - Green Day- Last day to turn in work is May 23rd at 11am!!!

Objectives

Create a professional online presence that can generate valuable business connections and future career opportunities.

Do Now

EVERYONE please take this survey for the DPS CE Department

Agenda

CLO and agenda

Finish PlayDoh Presentations

Branding Video (5 minutes)

Brand Strategy Video

Johnson & Johnson Brand Management Video

May 12, 2022 - May 19th is the last day to turn in assignments!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will be able to explain the nature of product/service branding and why it is important to safeguard brands using Schoology, the Internet, Oral and projected directions and class discussions.

Do Now​

None Today

Agenda

CLO/Agenda

Do Now Discussion

PlayDoh presentations

May 10, 2022 - May 19th is the last day to turn in assignments! Test on LAP IM 02 TODAY!!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

None Today - Get ready for the test!

Agenda

CLO/Agenda

Assessment on LAP IM 02 

  • When you are done with the assessment:  Letter Logos Branding Worksheets (on table near my laptop)

Present the marketing plan for your PlayDoh product

  • Make sure to turn it in!

May 9, 2022 - Commander - May 19th is the last day to turn in assignments!

Test on LAP IM 02 on May 10, 2022 

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will be able to explain the nature of product/service branding and why it is important to safeguard brands using Schoology, the Internet, Oral and projected directions and class discussions.

Do Now​

None Today

Agenda

CLO/Agenda

Internship Presentations - Miracle and Michelle

Present the marketing plan for your PlayDoh product

  • Make sure to turn it in!

May 5, 2022 - Test on LAP IM 02 on May 10, 2022 

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will understand the role of marketing-information management in making marketing decisions using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - Data, information, primary, secondary, marketing-information management system (MkIS), marketing research, competitive advantage.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Ethical Dilemma - Dumpster Diving.  In today's Schoology Folder.

Agenda

CLO/Agenda

Do Now Discussion

Summer Internship Presentations - Mrs. Aragon

Go through the PearDeck for LAP IM 02 SECTION B or use the LAP (both are found in the LAPs, Note Takers, and PearDeck folder.

  • Answer the questions in the PearDeck

  • Answer the questions in the note taker for Section B in YESTERDAY's folder in Schoology.

Complete IM 002 Individual Activity #1 in today's folder in Schoology

If you finish all that, work on your PlayDoh projects to completion.

May 3, 2022 

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will understand the role of marketing-information management in making marketing decisions using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - Data, information, primary, secondary, marketing-information management system (MkIS), marketing research, competitive advantage.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Compare the concept of data and information.  What do you think data and information are?  How are they related to each other?

Agenda

CLO/Agenda

Do Now Discussion

Go through the PearDeck for LAP IM 02 SECTION A or use the LAP (both are found in the LAPs, Note Takers, and PearDeck folder.

  • Answer the questions in the PearDeck

  • Answer the questions in the note taker for Section A in today's folder in Schoology.​

May 2, 2022 - Commander

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

None Today

Agenda

CLO/Agenda

Summer Internship Information

Finish the presentation for your PlayDoh product.

  • PRACTICE IT!

April 28, 2022

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will create and present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

None Today

Agenda

CLO/Agenda

Finish the marketing plan for your PlayDoh product - each individual needs to turn in one marketing plan.  Be prepared to present on Monday.

  • Use the templates provided in Schoology

    • Written Document​

    • Presentation

When you finish project 4, 5, & 6, use your time to catch up on work in this class or any other.​

April 26, 2022

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will create and present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

What is a key learning you have from this project?

Agenda

CLO/Agenda

Do Now Discussion

Work on the marketing plan for your PlayDoh product - each individual needs to turn in one marketing plan.  Be prepared to present on Monday.

  • Use the templates provided in Schoology

    • Written Document​

    • Presentation

April 25, 2022 - Commander

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will create and present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

What section do you think is most important in a market plan and why?

  • Executive Summary

  • Situational Analysis

  • SWOT Analysis

  • Target Market

  • Marketing Goals and Objectives

  • Marketing Strategy and Action Plan

  • Financial Plans/Budget

  • Performance & Implementation

  • Appendix

Agenda

CLO/Agenda

Do Now Discussion

  1. Finish your PlayDoh project and turn in the worksheet.

  2. Create a marketing plan for your PlayDoh product - turn in one plan per person when you are done.  Be prepared to present on Thursday

  • Use the templates provided in Schoology

    • Written Plan

    • Presentation

April 21, 2022 - Test on Product Utility LAP EC 13 TODAY!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will create and present their PlayDoh marketing plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Open LAP EC 13 to get ready for the test on Product Utility

Agenda

CLO/Agenda

Test on Product Utility LAP EC 13 - In today's folder in Schoology - USE THE LAP!

Utility Ethical Dilemma

  • In today's folder in Schoology, follow the directions on the Ethical Dilemma assignment.

  • Discussion of the Ethical Dilemma.

Continue PlayDoh project

April 19, 2022 - Substitute

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will analyze the five types of economic utilities created by business activities by creating playdoh products that demonstrate each utility using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - utility, types of utility (form, time, place, possession, and information)

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.​

Do Now

Open LAP EC 13 to get ready for the test on Product Utility

Agenda

CLO/Agenda

Test on Product Utility LAP EC 13 - In today's folder in Schoology - USE THE LAP!

Utility Ethical Dilemma

  • In today's folder in Schoology, follow the directions on the Ethical Dilemma assignment.

Continue PlayDoh project

April 18, 2022- Commander - Test on Product Utility LAP EC 13 TOMORROW

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

​Objectives

Students will analyze the five types of economic utilities created by business activities by creating playdoh products that demonstrate each utility using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - utility, types of utility (form, time, place, possession, and information)

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

None today

Agenda

CLO/Agenda

Do Now Discussion

PlayDoh project

April 12, 2022

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze the five types of economic utilities created by business activities by creating playdoh products that demonstrate each utility using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - utility, types of utility (form, time, place, possession, and information)

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.​

Do Now

​Utility Individual Activity #2 Worksheet - Schoology

Agenda

CLO and Agenda

Do Now Discussion

Finish Utility Briefing

What's Your Problem - Discussion

Product Utility Video

Business Idea Generation

Introduce Project #4 - Utility Project - PlayDoh

April 11, 2022 - Commander

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze the five types of economic utilities created by business activities by creating playdoh products that demonstrate each utility using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - utility, types of utility (form, time, place, possession, and information)

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.​

Do Now

What is a product that you wish existed?   Why?

Agenda

CLO and Agenda

Do Now Discussion

Utility Briefing #2

April 7, 2022 - Test on LAP MP 7 Market Planning TODAY!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze the five types of economic utilities created by business activities by creating playdoh products that demonstrate each utility using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - utility, types of utility (form, time, place, possession, and information)

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Test on LAP MP 7

After Test - Product Utility Worksheet #1 handout 

Agenda

CLO and Agenda

Do Now Discussion

Utility Briefing #1 LAP EC 013

April 5, 2022 - Test on LAP MP 7 Market Planning on April 7, 2022 

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze designated components of a sample marketing plan to understand how the plan drives all marketing activities and present their sample plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Culture Reminders

Youth Board - Young Americans Bank

Finish Market Plan Project #3 - 20 minutes

Agenda

CLO and Agenda

Reminder Expectations

Do Now Discussion

  • Market Plan Presentations

Market Plan Briefing #2

March 24, 2022 - Test on LAP MP 7 Market Planning on April 7, 2022 

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze designated components of a sample marketing plan to understand how the plan drives all marketing activities and present their sample plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

What are your plans for spring break?

Agenda

CLO/Agenda

Do Now Discussion

Mrs. Aragon - Internships/Apprenticeships

LAP MP 7 Briefing #2

Marketing Plan True or False

Project #3 - Finish Market Plan Reviews 

March 22, 2022

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze designated components of a sample marketing plan to understand how the plan drives all marketing activities and present their sample plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Fill out the survey in today's Schoology folder.

Agenda

CLO/Agenda

Pricing Presentation David/Elias

Briefing Market Planning MP 7 #1

Explain Project #3 - Market Plan Reviews

March 21, 2022 - Commander

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will analyze designated components of a sample marketing plan to understand how the plan drives all marketing activities and present their sample plan to the class using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - marketing mix, product, place, promotion, price, goals, strategies, tactics, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation, market plan, situation analysis, SWOT.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

None - get ready to present

Lupe/Ly & David/Elias

Agenda

CLO and Agenda

Do Now/Discussion

Final Flipped LAP Presentations

  • Peer Reviews

March 15 & 17, 2022 - Happy St. Patrick's Day!!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives​

Students will teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

SWOT Worksheet using LAP MP 10

Agenda

CLO and Agenda

Do Now/Discussion

Flipped LAP Presentations

  • Peer Reviews

March 14, 2022 - Commander - Flipped Class Presentations Start Today!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

First 10 minutes - Get ready to present

  • Make sure you have turned in your presentations

Psych Class Students

Agenda

CLO and Agenda

Do Now/Discussion

Flipped LAP Presentations

  • Peer Reviews

March 10, 2022 - Flipped LAP Presentations Start Monday!

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives​

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now - In Schoology

None today

Agenda

CLO and Agenda

Do Now Discussion

Reminder - Grades are set after today for this class!

Finish Flipped LAP Project and be prepared to present on Monday.

  • Make sure you have all the elements described in the Project Description.

  • Plan on taking about 30 minutes for your part.

  • Make sure you turn in one presentation in Schoology.

March 8, 2022

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will learn what SWOT is and  be able to create and analyze a SWOT as a group and by themselves using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - Strength, weakness, opportunity, threat, internal, external, competition

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

Using the image in today's Do Now in Schoology, create a SWOT on yourself achieving the SMART goal you previously created.

Agenda

CLO and Agenda

Do Now Discussion

SWOT Video

Starbucks SWOT Analysis

Briefing SWOT

SWOT together McDonalds

March 7, 2022 - Commander

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will learn what SWOT is and  be able to create and analyze a SWOT as a group and by themselves using Schoology, oral and projected directions, and class discussions.

  • Content vocabulary (for lesson) - Content vocabulary (for lesson) - Strength, weakness, opportunity, threat, internal, external, competition

  • Language forms (oral) - Students should use in their discussions: Based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Do Now

The A in SMART goal stands for Achievable.  Goals need to be achievable. Think about that goal you wrote a couple weeks ago.  What makes it achievable for you?  How do you know you can achieve the goal?

Agenda

CLO and Agenda

Do Now Discussion

Flipped LAPs

March 3, 2022 - Thursday - FULL Green Day

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will learn how to create target marketing strategies and to understand the differences  between target and mass marketing using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - Target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

  • Sentence stems if needed:

    • _______________ is important to ______________ since _____________.

    • In spite of (despite) ______________________________ I _____________.

    • The (LAP, article, case study, price, etc.) indicated ________________.

    • Based on (LAP, article, case study, discussion, etc.) I infer(red) __________.

Do Now 

Rose - Thorn - Bud

Agenda

CLO/Agenda

Superbowl Ads activity

Group work on Flipped Class

February 28, 2022 - Monday - FULL Green Day

Standard

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Objectives

Students will learn how to create target marketing strategies and to understand the differences  between target and mass marketing using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - Target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

Students will create and teach the rest of the class their assigned function of Product Management, Channel Management, Pricing, Selling or Promotion by using the language from reading the LAPS, preparing activities (such as Kahoots, worksheets or ethical dilemmas) and listening to other teams information and using Schoology, the Internet, Oral and projected directions and class discussions.

  • Content vocabulary - from each assigned LAP.

  • Language forms (oral) students should use in their discussions: based on, since, indicate, state, imply, in spite of, infer, pros and cons.

  • Sentence stems if needed:

    • _______________ is important to ______________ since _____________.

    • In spite of (despite) ______________________________ I _____________.

    • The (LAP, article, case study, price, etc.) indicated ________________.

    • Based on (LAP, article, case study, discussion, etc.) I infer(red) __________.

Do Now 

Test on LAPs MP 02 and MP 03

Agenda

CLO/Agenda

Create Your Customer Profile

Group work on Flipped Class

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May 26, 2022 - Thursday - Last Day - Games?

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LinkedIn video

LinkedIn Activities​​

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